Apple Admits Guilt – Multiple Lawsuits Follow

Apple Admits Guilt – Multiple Lawsuits Follow

 

  • Apple reducing price of an out-of-warranty iPhone battery replacement by $50 
  • Will issue an iOS software update so user can see the health of their battery
  • Prices will be cut worldwide – although UK pricing has not been yet revealed 
  • Was claimed Apple intentionally slows older models to force users to upgrade
  • Apple says the software update is actually to prolong the life of the gadget  

Texas has joined the ever growing list of places Apple is facing legal action over its slowdown of older iPhones. The Class action filed by Mark Miller, Chris Spearman and Craig Stanford accuses Apple of misleading customers.It comes a day after Apple issued an unprecedented apology over its handling of the admission it slows down older iPhones.

‘Apple promised that its recent iOS 10 and iOS 11 software updates to the iPhone 6 and iPhone 7 models would improve those devices’ performance and it strongly encouraged its customers to accept those updates,’ the Texas suit says.

‘But Apple didn’t tell its customers that it had intentionally designed those software updates to slow the devices’ processing speed to correct a battery defect.

‘Apple then happily took its customers’ money when the customers, dissatisfied with their now-slower devices, purchased new and more expensive iPhones.’

The firm said last week it ‘throttles’ phones to extend their life and stop them from shutting down as batteries age and become less effective, triggering lawsuits across the world.

All the US lawsuits – filed in U.S. District Courts in California, New York and Illinois – seek class-action to represent potentially millions of iPhone owners nationwide.

Yesterday Apple published a letter saying ‘We know that some of you feel Apple has let you down’, and revealed it is slashing the price of a replacement battery, and planning to show users exactly how much their battery has degraded.

‘We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making.’

‘First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades,’ Apple said.

‘Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.’

Apple said it is reducing the price of an out-of-warranty iPhone battery replacement by $50 — from $79 to $29 — for anyone with an iPhone 6 or later whose battery needs to be replaced, starting in late January and available worldwide through December 2018.

The firm will also cut prices around the world, but has not yet revealed the pricing outside the US.

In the UK, a replacement battery costs £79.

Early in 2018, it will issue an iOS software update with new features that give users more visibility into the health of their iPhone’s battery, so they can see for themselves if its condition is affecting performance.

‘We’ve been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process.

We know that some of you feel Apple has let you down.

We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making.

First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.

How batteries age

All rechargeable batteries are consumable components that become less effective as they chemically age and their ability to hold a charge diminishes. Time and the number of times a battery has been charged are not the only factors in this chemical aging process.

Device use also affects the performance of a battery over its lifespan. For example, leaving or charging a battery in a hot environment can cause a battery to age faster. These are characteristics of battery chemistry, common to lithium-ion batteries across the industry.

A chemically aged battery also becomes less capable of delivering peak energy loads, especially in a low state of charge, which may result in a device unexpectedly shutting itself down in some situations.

To help customers learn more about iPhone’s rechargeable battery and the factors affecting its performance, we’ve posted a new support article, iPhone Battery and Performance.

It should go without saying that we think sudden, unexpected shutdowns are unacceptable. We don’t want any of our users to lose a call, miss taking a picture or have any other part of their iPhone experience interrupted if we can avoid it.

Preventing unexpected shutdowns

About a year ago in iOS 10.2.1, we delivered a software update that improves power management during peak workloads to avoid unexpected shutdowns on iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, and iPhone SE. With the update, iOS dynamically manages the maximum performance of some system components when needed to prevent a shutdown. While these changes may go unnoticed, in some cases users may experience longer launch times for apps and other reductions in performance.

Customer response to iOS 10.2.1 was positive, as it successfully reduced the occurrence of unexpected shutdowns. We recently extended the same support for iPhone 7 and iPhone 7 Plus in iOS 11.2.

Of course, when a chemically aged battery is replaced with a new one, iPhone performance returns to normal when operated in standard conditions.

Recent user feedback

Over the course of this fall, we began to receive feedback from some users who were seeing slower performance in certain situations. Based on our experience, we initially thought this was due to a combination of two factors: a normal, temporary performance impact when upgrading the operating system as iPhone installs new software and updates apps, and minor bugs in the initial release which have since been fixed.

We now believe that another contributor to these user experiences is the continued chemical aging of the batteries in older iPhone 6 and iPhone 6s devices, many of which are still running on their original batteries.

Addressing customer concerns

We’ve always wanted our customers to be able to use their iPhones as long as possible. We’re proud that Apple products are known for their durability, and for holding their value longer than our competitors’ devices.

To address our customers’ concerns, to recognize their loyalty and to regain the trust of anyone who may have doubted Apple’s intentions, we’ve decided to take the following steps:

  • Apple is reducing the price of an out-of-warranty iPhone battery replacement by $50 — from $79 to $29 — for anyone with an iPhone 6 or later whose battery needs to be replaced, starting in late January and available worldwide through December 2018. Details will be provided soon on apple.com.
  • Early in 2018, we will issue an iOS software update with new features that give users more visibility into the health of their iPhone’s battery, so they can see for themselves if its condition is affecting performance.
  • As always, our team is working on ways to make the user experience even better, including improving how we manage performance and avoid unexpected shutdowns as batteries age.

At Apple, our customers’ trust means everything to us. We will never stop working to earn and maintain it. We are able to do the work we love only because of your faith and support — and we will never forget that or take it for granted.

 

Share this post